Darius had arrived early to take advantage of early bird shopping specials, but he questioned why. Everyone else was waiting outside of the big box stores or staying home to avoid the crowds. For some reason, he had felt compelled to come in though. Normally he didn’t find the ads on social media swayed him one way or the other, but something about that ad he saw earlier in the week… and then kept seeing…. he simply had to watch it every time. Sometimes multiple times on loop. And now here he was, at the store, where that same music from the ad kept playing.  Darius temporarily snapped out of it. ‘I better check out,’ he thought.
Stephen was more than happy to assist Darius, but also seemed very intent on making sure the customer really wanted the apparel. “We’ve actually had a lot of returns on these – not because they are bad, but the sizing for fit can be off. I’d feel a lot better selling these to you if I knew you had tried them on.”